The creation of a single source cross media Internet panel

This paper describes a completely new way of measuring Internet audience behavior and combining it with a full cross media survey covering all major media categories and a full TGI database.

The creation of a single source cross media Internet panel

Peter Callius, Anders Lithner and Stefan SvanfeldtResearch International, Sweden

THE OUTLOOK – WHY WE DO THE THINGS WE DO

The great thing about the Internet is that almost everything is measurable....