The cost of global mobile app fraud reached $5.4bn in 2022

Celeste Huang

A brief overview of global mobile app fraud in 2022.

The global mobile advertising market saw app install fraud climb in H2 last year, with a 40% increase in the iOS system and 46% in Android. By the end of 2022, the estimated financial impact of all detected mobile app fraud reached $5.4bn, according to the latest analysis by AppsFlyer.

Although fraud rates were comparable across both major operating systems, iOS saw a 78% year-on-year surge in app fraud, largely attributable to the release of iOS 14.5, which weakened the resources and technology from fraud protection. In the meantime, “improved fraud detection leads to an increase in reported...

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