The Convergence of Mobility and Media
Mobile technology for the right reasons
Susanna Lewis and Jonas SelénTelefon AB LM Ericsson, Sweden.
Jürgen WarneckeSKIM Analytical durables&ct, Netherlands.
INTRODUCTION
The mobile phone as a media device...
The convergence of mobility and media. Mobile technology for the right reasons
Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile Media offerings.
