The convergence of mobility and media. Mobile technology for the right reasons

Mobile Media is considered one of the key drivers for the future success of the telecom industry. Ericsson ConsumerLab and SKIM Analytical durables&ict have conducted a global study in order to add the consumer dimension in the design of Mobile Media offerings.

The Convergence of Mobility and Media

Mobile technology for the right reasons

Susanna Lewis and Jonas SelénTelefon AB LM Ericsson, Sweden.

Jürgen WarneckeSKIM Analytical durables&ct, Netherlands.

INTRODUCTION

The mobile phone as a media device...