The Convergence of Mobility and Media
Mobile technology for the right reasons
Susanna Lewis and Jonas SelénTelefon AB LM Ericsson, Sweden.
Jürgen WarneckeSKIM Analytical durables&ct, Netherlands.
INTRODUCTION
The mobile phone as a media device for communication and other services is seen as an important driver for the success of new multimedia capable mobile networks. There are several reasons for this. One of the key reasons is, of course, the new stream of revenue potentially captured by both the operators/mobile service providers and the media industry by offering media content. Thus, mobile media can provide direct incremental revenues to...