The contribution of direct mail advertising to average weekly unit sales

C. Todd Sherron, Eric M. Lippold and Marla Royne Stafford

This article examines the contribution of direct mail advertising to average weekly unit sales of a national fast food franchisee.

the contribution of direct mail advertising to average weekly unit sales

Marla Royne StaffordUniversity of MemphisEric M. Lippold Department of the Interior andC. Todd Sherron info2knowledge,IIc

Both academics and practitioners generally concur that advertising...

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