The Commission on Presidential Debates – Tearing down the spectacle & the spin: the Presidential Debates online
BBH, New York
Agencies are great at making the humdrum emotionally powerful. We're experts at telling entertaining stories. And we can put just about any channel to work for us.
But what if emotion was the enemy? What if entertainment got in the way of a higher purpose? And what if TV wasn't just a media channel – what if TV was a destructive force?
Those were the problems facing the Presidential Debates that we set out to address, and in the process...