The commercial opportunity to score at the World Cup

In this article, MediaLab's Tamsin Winstanley looks at the possible influence the 2006 World Cup could have on advertising.

The commercial opportunity to score at the World Cup

Tamsin WinstanleyMediaLab

Picture the scene: Rooney slides the ball past the Brazilian goalkeeper in the last minute of injury time and the crowd goes berserk. Beckham wipes the sweat from his hands and...