The Coca-Cola Company: Coke Studio Bangla - Launch in Bangladesh

Md Mahfuz Ul Islam, Zubaier Hossain

Coca-Cola, the beverage company, used music marketing to raise awareness and grow consumption of its product with the Coke Studio Bangla campaign in Bangladesh.

Campaign details

Brand: Coca-Cola Brand owner: The Coca-Cola Company Entrant company: WavemakerIdea creation: Wavemaker Dhaka Market: Bangladesh Sector: Carbonated soft drinks Media channels: Mobile & apps, Events & experiential, Online video, Search marketing, Online display, Newspapers, Television & Connected TV, Radio & audio Budget: Up to 500k

Executive summary

Following the era of COVID, it was crucial for Coca-Cola Bangladesh to launch and develop a brand asset that had the potential to appeal to the young people of Bangladesh. Coke and music could bring...

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