The Coca-Cola Company: Coca-Cola Teleport – Coca-Cola Summer, break your slumps with AR

Coca-Cola, a soft drink manufacturer, launched a campaign in Turkey to attract new customers by distinguishing the brand from competition.

Campaign details

Brand: The Coca-Cola CompanyLead Agency: CaratRegion: EMEA

Strategy

Objective

Our strategic objective was to attract new customers by distinguishing the brand from competition which have similar tone of voice. Among many local and global brands focusing on youngsters' daily activities, we broadened our viewpoint, took their mood in hand, and combine along with the music and entertainment as an essential part of their existence. First and foremost, we focused on the locations where youngsters can be located over the summer, using sales data from the field and lessons learned from prior summer campaigns....

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