The Co-op rebrands around purpose and sees revenues soar above £10bn

Following a 2019 rebrand, The Co-operative Group broke the £10bn revenue barrier for the first time in 2020.

When the Co-op, the diverse UK consumer co-operative business, passed the £10bn revenue mark for the first time in 2020, it was with the help of a rebrand that tapped into its roots of doing good deeds in the community.

The new “It’s What We Do” strapline,...