The "co-creation revolution"

The advent of Web 2.0 has given consumers a variety of ways to express their creativity, views and opinions.

The “co-creation revolution”

Ana C.M. MedeirosAxe/Lynx, Unilever, United Kingdom

Andrew NeedhamFace/Headbox, United Kingdom


It is no secret that the past 20 years have seen a major decline1– some would say the slow death –...

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