The clock has run out: Why brands have to get equity right

Consumers are much more vigilant of marketing, noticing every inconsistency, contradiction or one-off pivot, and are scrutinizing messaging to DEI audiences.

Brands and agencies have been talking about diversity and inclusion for years, so what’s new in 2022?

Two years of languishing through the pandemic and witnessing dramatic unrest in the overdue quest for social justice, more and more of the world’s hearts...