The clock has run out: Why brands have to get equity right

Eliza Yvette Esquivel

Consumers are much more vigilant of marketing, noticing every inconsistency, contradiction or one-off pivot, and are scrutinizing messaging to DEI audiences.

Brands and agencies have been talking about diversity and inclusion for years, so what’s new in 2022?

Two years of languishing through the pandemic and witnessing dramatic unrest in the overdue quest for social justice, more and more of the world’s hearts and minds now live on social media. In the fishbowl of our always-on media era, consumers are much more vigilant of marketing, noticing every inconsistency, contradiction or one-off pivot, and are scrutinizing messaging to DEI audiences.

At the same time, brands are vying to make bigger gestures and capitalize on diversity as a cultural trend. But if these...

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