The Chicago Town Pizza - How advertising built a big brand that built an even bigger company
Nicole ten Thij, Ben Johnson and Nick Brooks
This case documents the transformation of a company from a modest manufacturer of own-label pizza into a firm owning one of the UK’s top 50 fmcg brands.
| Agency: BDH\TBWA and Mediaedge:cia | Authors: Nicole ten Thij, Ben Johnson and Nick Brooks |
The
Chicago Town Pizza
How
advertising built a big brand that built an even bigger company
INTRODUCTION
The two sides of the coin
The success of The Chicago Town Pizza...
