The charm of magpies: how new disciplines emerge in market research

Andy Dexter

Market research is a magpie business. It has a wonderful history of borrowing from other disciplines and turning bright shiny things from the margins into powerful and insightful tools.

The charm of the magpies: how new disciplines emerge in market research

Andy Dexter Truth Marketing Strategies

1. INTRODUCTION

Market research is a magpie business. It has a wonderful history of borrowing from other disciplines and turning bright shiny things...

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