The changing face of marketing

New technology provides unprecedented insight into consumer behavior and attitudes, but also means that marketers are expected to utilise mountains of metrics when forming actionable plans to guide corporate strategy.

The changing face of marketing

Chuck Kapelke

Given what is expected of today's marketing organization, is it any surprise that only 13 percent of senior marketers recently surveyed by the ANA say they are “very satisfied” with their company's...

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