The Challenges for Neuroscience in Ad Research
Isn't neuroscience sexy? No one who read the May edition of Admapcan have failed to be excited at the potential of brain scanning to generate better consumer insights. It is a tantalising prospect...
Isn't neuroscience sexy? No one who read the May edition of Admapcan have failed to be excited at the potential of brain scanning to generate better consumer insights. It is a tantalising prospect...