The challenge of happy customers

Most major brands don't know what to do with happy customers. They make it hard for customers to say 'thank you' and don't embrace customers' positive gestures.

The challenge of happy customers

Paul WalkerGCI Group

Over the past year, GCI Digital Media has worked with Dell, Nike, Red Lobster, Olive Garden, Whole Foods and other leading US brands to implement programmes, often digital, to generate positive word of mouth while decreasing the negative.

In the course of our work we've come across a type of customer that is far too often taken for granted, ignored or worse: the Happy Customer. These are the customers that absolutely love a brand's product or services so much so that they are willing to take the time to tell the...

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