The challenge of happy customers
Paul WalkerGCI Group
Over the past year, GCI Digital Media has worked with Dell, Nike, Red Lobster, Olive Garden, Whole Foods and other leading US brands to implement programmes, often digital, to generate positive word of mouth while decreasing the negative.
In the course of our work we've come across a type of customer that is far too often taken for granted, ignored or worse: the Happy Customer. These are the customers that absolutely love a brand's product or services so much so that they are willing to take the time to tell the...