The challenge for magazines

This is a version of a speech given at the Periodical Proprietors Association. In it Christine Walker demonstrates that the magazine sector had performed better than any other media type in 2001 compared with the previous year.

The Challenge for Magazines

Christine WalkerWalker Media

If you had just arrived on planet earth you could be forgiven for asking the question 'What challenge?' After all, on the face of it, consumer magazines were one of the few established national media...