Campaign details
Brand: The Central Office of Public InterestAgency: AMVBBDO
Executive Summary
This is a paper about one of one of the most deadly but overlooked killers in the UK: air pollution.
A crisis ignored by individuals, who saw it as someone else's problem. And also ignored by the government, who were terrified of the backlash of making some hard but necessary choices to tackle the issue.
In 2019, we helped the Central Office of Public Interest make the ignored unignorable, by tying air pollution to something British people really care about: property prices.
Working with King's...