The calamitous consequences of good meetings

Jeremy Bullmore

Prime Minister Blair is compared to a certain type of agency account director who manages by the practice of 'good meetings'.

The Calamitous Consequences Of Good Meetings

Jeremy BullmoreWPP

Many commentators seem to be baffled by the Prime Minister. They simply can't piece together a logical and coherent explanation for his behaviour. Why does a man who for years was clearly managing the nation by focus group suddenly lead a widely unconvinced nation to war on the strength of his own passionate rhetoric? It doesn't make sense.

Yet to anyone who's worked in an advertising agency, Mr Blair's behaviour not only makes sense but strikes a dismally familiar chord. Mr Blair and a certain category of account director come from...

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