The business side of credibility: questions marketers should be asking

The editorial and circulation credibility scandals that have shaken the United States newspaper industry in 2004 seem eerily familiar.

The Business Side of Credibility: Questions Marketers Should Be Asking

Shaun O'L. Higgins The Spokesman

The editorial and circulation credibility scandals that have shaken the United States newspaper industry in 2004 seem eerily familiar. Indeed,...