The business benefits of customer management
Neil Woodcock and Merlin Stone
Professor Merlin Stone and Neil Woodcock, of WCL (a change management and CRM consultancy), discuss a new model of customer management (CMAT) and good practice in customer acquisition, penetration and retention.
The Business Benefits of Customer Management
Professor Merlin Stone and Neil Woodcock
Business people sense that managing customers well leads to improved business performance, but when it comes to investing they find it hard to determine what to allocate...