The Branding Impact of Brand Websites: Do Newsletters and Consumer Magazines Have a Moderating Role?
Brigitte MüllerUniversity of Lausanne, Switzerland
Laurent FlorÉsCRMMETRIX
Meriem Agrebi and Jean-Louis ChandonUniversity Paul Cézanne, France...
Brigitte MüllerUniversity of Lausanne, Switzerland
Laurent FlorÉsCRMMETRIX
Meriem Agrebi and Jean-Louis ChandonUniversity Paul Cézanne, France...
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