The brand inside

James Brooke

James Brook emphasises the importance of brand building within companies an area which he believes is often neglected by marketers.

Marketing for services

The brand inside

James BrookeMaritz

A CEO enters the HR department and asks the HR director 'How's your team getting to grips with our new brand positioning?' The HR director responds confidently that there's 'no problem' and that 'every piece of paper emanating from HR has the new logo on it.'

We really heard this, but senior execs in major corporations should not feel smug after reading it. Our research shows that, frequently, there is still little shared understanding of the role and purpose of a brand inside an organisation often brand understanding...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands