The Branch is Dead, Long Live the Internet

Research played a major role in developing Abbey National’s Convenience Retailing strategy in 1999, at a time when share prices in the industry were falling.

The Branch is Dead, Long Live the Internet!!

(or so youd have thought if we hadnt listened to the customer)

Rosemary Hadden, Abbey National andAnn Whalley, thepeoplepartnership

How research played a fundamental role in the development of Abbey Nationals Convenience...