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The big question: Do we need new rules for a new generation of brands?

James Hurman and Tom Morton

This session features two leading strategists and their arguments on whether the set rules for effective advertising are applicable to all.
  • Incubators, start-ups, entrepreneurship
  • Tech-driven innovation
  • Brand management

Discover more sessions from WARC at the Cannes Lions Festival 2022 here....

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