The big picture

Mark Egmon

Marketing communication is changing from a sales pitch to an informative, entertaining experience (or `pull' instead of `push').

The big picture

Mark EgmonBranded Entertainment Consultancy/Content creator

We are in the midst of the most important transition in the history of the marketing and media industries – changing the marketing message from a sales pitch to an informative, entertaining experience. Those forward thinkers who have already altered their perspective have delivered some interesting and successful alternatives to traditional advertising. They have ranged from innovative experiential and buzz marketing efforts to dynamic mergers of marketing and entertainment. It is the latter approach, however, that is garnering the most attention and holds much promise for transforming marketing from a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands