- Premium video streaming is poised for a new era, buoyed by increased programmatic spend on OTT (over-the-top) platforms and the launch of new ad-funded subscription tiers by Netflix and Disney+.
- Ad revenue growth is slowing in line with broader global ad market conditions; investment will increase +8.4% this year to $77.6bn globally, down from +22.8% in 2021.
- The post-COVID flood of investment into channels like search and social resulted in online video losing out in share of total global spend, from 9.1% in 2020 to 8.8% this year.
- Nearly 80% of users are expected to stream premium video content this...
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.