- Mobile game players still prefer in-app ads and purchases over fees and subscriptions in 2022; however, nearly two-thirds (63%) of gamers accept advertising in exchange for free and ad-funded content.
- Three in five consumers say gaming is part of their weekly media consumption routine and, in 2023, global consumers will spend on average one hour and 13 minutes per day on game consoles.
- Because gaming audiences are usually highly engaged, ad formats within games have proven to have higher view times and greater ad recall....
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