| Agency: Poulter Partners | Authors: Chris Blythe |
Area Awards 1999
The 'Big Coin'
Dramatising big savings at Morrisons
SYNOPSIS
In recent years, all major supermarkets have sought to use their...
The 'Big Coin': Dramatising Big Savings At Morrisons
In recent years, all major supermarkets have sought to use their advertising to promote the quality of their offering, with value and prices as a secondary underpinning to this strategy.
