The best defense Is a great offense

Recession and the impact of advertising spending cuts are the subject of this 2003 speech to the 4A’s (the American Association of Advertising Agencies) Management Conference.

The best defense Is a great offense

Ken Kaess


Well, hello, again…. just a few weeks ago I thought I would be saying my goodbyes at this meeting and bidding the 4A's chairmanship farewell. But as you know, due to some unforeseen and unfortunate...

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