Agency: Lowe Direct | Author: Pamela Knudsen |
Bringing Magic to the Beenz: www.beenz.com
AGENCY TASK
Not a typical direct marketing brief
It's 1999, and beenz.comone of the UK's first online loyalty programmeslaunched onto the World Wide Web. In doing so, beenz needed to register account holders by the tens of thousands, and approached Lowe Direct with what wasin many waysa dream brief. We inherited: an exciting new brand; in a revolutionary retail environment; and our client's ambition to take over the world. All they asked was that we get experienced surfers, i.e., young, upmarket men to want beenz.
Whilst it...