The Beenz Company

Campaign in 1999 by Lowe direct for beenz.com, an online loyalty programme. Objective: generate response by developing a brand.
Agency: Lowe DirectAuthor: Pamela Knudsen

Bringing Magic to the Beenz: www.beenz.com

AGENCY TASK

Not a typical direct marketing brief

It's 1999, and beenz.comone of the UK's first online loyalty programmeslaunched onto the World Wide Web. In doing so, beenz...