The bank brand is not dead yet
Q One thing the banking crisis has shown us all very clearly is the true fundamentals upon which banking is built: consumer confidence, security and trust in a financial institution are critical.
But hang on a minute – can we say that any banks really live these values and succeed in turning them into a branded offering? And if not, does that not argue that there is no such thing as a bank brand?
Marketing manager, financial services
AIt is now some time since I was asked this question,...