The B2B buying cycle is revving up

Tony Case

Examines how the pandemic has changed the B2B buyer decision-making journey and how to boost B2B marketing efforts in constrained timelines.

Michael Austin/theispot.com

While time seemed to stand still throughout much of the pandemic, the B2B buying journey gained even more speed during the nearly three-year ordeal. According to the “2022 Buyer Behavior Survey” released by Demand Gen Report...

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