The Arab as a man. Breaking the 'masculinity' code

Krishna Kashore Patnaik and Houda Koussa

This paper explores methods to decode 'masculinity' from the collective unconscious through the eyes of the Arab culture, focusing in this study on Saudi Arabia.

The Arab as a Man

Breaking the 'Masculinity' Code

Krishna Kashore PatnaikQualitative Group, TNS Middle East & Africa, United Arab EmiratesHouda KoussaBusiness Compass, United Arab Emirates

THEORY AND PROPOSAL

Preface

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