The Anatomy of Effectiveness: 2022 Updated Edition Draws new thinking together to present the key building blocks of effective ad investment, explored through the five key priorities for marketers from the original report. Brand equity & strength Brand identity & image Brand purpose Marketing to B2B audiences Emotion Diversity & portrayal in advertising Humour & jokes Personalisation Data protection & privacy Data-driven marketing Direct to consumer E-commerce & mobile retail Brand growth Creativity & effectiveness Effectiveness studies Long-term vs short-term effectiveness Measuring ROI MMM & attribution Customer experience Marketing in a recession Marketing budgets Media & communications budgets Digital media effectiveness Cross-media & multimedia effects Reach and frequency, recency Account planning, strategic planning Diverse hiring practices Attention
