Trading conditions in the Americas continued to dwindle and plummeted to 44.1 in December 2022, down from 50.0 three months earlier. Its staffing levels also went into decline for the first time in six months, according to the latest WARC Global Marketing Index (GMI).
Developed by WARC, the GMI is a monthly indicator of the state of the global marketing industry based on current conditions among practitioners. An index value above 50.0 indicates growth, while below 50.0 suggests a decline. Practitioners who complete the survey receive the full analysis report.
The global index for trading conditions furthered its...