This article is part of Spotlight China's latest series focusing on Chinese brands going global. Click to go to the topic page to read more about it.
Case Details
Brand: CREALITY
Brand owner: Shenzhen Chuangxiang 3D Technology Co., Ltd.
Main Agency: Shoplazza
Market launch: Global overseas markets mainly in North America and Europe
Industry: Smart Technology Products
Media channel: independent station
case summary
The 3D printer giant Creality, whose accumulative shipments exceeded 3.5 million units, initially chose the product-driven + channel agency path to go overseas, experienced ToB, ToC, and finally...