The age of 365-day continuous two-way consumer conversations

Niku Banaie

With digital media now ubiquitous in consumers’ daily lives, brands must be people focused and communicate with them constantly.

The age of 365-day continuous two-way consumer conversations

Niku Banaie

We live in an increasingly interconnected and networked world. Billions of social interactions are created and made by individuals in their overlapping communities every day. We are moving rapidly to a place where everyone can be connected, through mobile, wireless or fixed access to the internet.

This will have profound effects for business and communication. It will require us to think differently about not only marketing, but also customer service and even the entire company. It means an evolution for brands to find their own, relevant way to exist and...

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