The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate

Pharmaceuticals are a substantial global industry which is unusual in that with few exceptions direct-to-consumer advertising (DTCA) is not permitted.

The advertising ofpharmaceuticals direct toconsumers: a critical review ofthe literature and debate

Frank Auton University of Westminster and Autonomy Consulting Ltd

INTRODUCTION

The purpose of this review is to examine the arguments presented forand against...