The advertising ofpharmaceuticals direct toconsumers: a critical review ofthe literature and debate
Frank
Auton
University
of
INTRODUCTION
The purpose of this review is to examine the arguments presented forand against...
The advertising of pharmaceuticals direct to consumers: a critical review of the literature and debate
Pharmaceuticals are a substantial global industry which is unusual in that with few exceptions direct-to-consumer advertising (DTCA) is not permitted.
