The 50- to 64- Year- Old Market
Not Hard to Please — Just Hard at Work
Cheryl GreeneDeutsch Inc.
Recently, numerous studies and articles have appeared complaining that people in the 50- to 64-year old age group feel ignored by marketers. Given the amount of advertising spending on anti-aging cosmetics, travel destinations, financial services, and pharmaceuticals, it's unlikely that they're being left out. Chances are that their lives are not being represented in a way that allows this group to recognize itself in the advertising. What's getting in the way? Our guess is that marketers are being seduced by...