TGI Global Consumer Barometer – Issue 34: Money as a measurement of success

In this brief snapshot, TGI research reveals that countries which have a recently high economic growth rate look upon money and success more favourably than those which have a history of more gradual growth.

Money as a Measurement of Success

Over the past decades, the free flow of investment to emerging markets has brought significant economic opportunities for the first time to many people around the world. Governments in developing countries are increasingly plugging into the global economy, allowing entrepreneurs in these regions to launch successful companies and create new jobs. Millions of people are being lifted out of poverty and more than a few business leaders are becoming fantastically wealthy.

As the flow of money takes new routes and reaches more people, we use the latest Global TGI data to compare and contrast...

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