In the wake of the 2006 World Cup, this paper looks at how passionate consumers around the world are about football, and which mediums they use to keep up with the game.
Soccer madness around the world
With the 2006 World Cup almost upon us and excitement mounting across the globe, we take a look at just how ‘football mad’ consumers are (see Figure 1).
WATCHING ON THE BOX
In Europe, interest in the game is striking, with 64% of respondents in Greecewatching football on TV (rising to a huge 87% of men), 48% of Germans and 45% of Italians. Elsewhere in the world a similar enthusiasm is evident, with 53% of Chinese respondents and 55% of Peruvians enjoying a...