TGI Global Consumer Barometer - Issue Thirty-One: The Global View of TV advertising

BMRB International

Television, and indeed television advertising, is increasingly thought to be in the midst of a 'revolution'.

The Global View of TV advertising

We are living through what has been described as a 'televisual revolution'. The growing number of channels, internet TV, the transfer of advertising to other types of media and curbs on junk food and alcohol promotion are all altering the position of TV advertising. Using the latest TGI data from across the world, we investigate attitudes and behaviour towards traditional advertising as well as sponsorship and product placement.

AD APPRECIATION IN AFRICA AND LATIN AMERICA

Africans have some of the most positive perceptions of TV advertising; over 60% of Kenyans* and nearly half of...

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