Tesco: Little helps day

Tesco, the supermarket, improved its reputation among consumers and delivered profit growth with its one-day Little Helps Day radio campaign in Britain.

Campaign details

Brand: Tesco Brand owner: Tesco Agency: MediaCom Market: United Kingdom Sector: Supermarkets & grocery stores Media channels: Content marketing, Radio & audio, Sponsorship - media Budget: Up to 500k

Executive summary

Reputation is a key driver of the British public's supermarket choice. Brilliant work through the COVID-19 pandemic had helped Tesco grow its reputation scores by 48% relative to the previous year. However, as lockdown eased, a lack of awareness of T