Tesco: How celebrating the nation's naughtiness helped Tesco win a COVID Christmas

Tesco, the groceries retailer, achieved market-leading performances over the Christmas period by focusing on human nature.

Campaign details

Brand: TescoBrand owner: Tesco PLCEntrant company: BBH, LondonMedia: MediaCom, LondonMarket: EuropeSector: Supermarkets & grocery storesMedia channels:Competitions & contests, Online display, Outdoor, out-of-home, Print - general, unspecified,...