Tesco & MediaCom: Little Helps Day

Tesco, a leading grocer, launched a campaign to increase YouGov reputation metrics, and earn a return of £1m from a £400k investment.

Summary

Reputation is a key driver of the British public's supermarket choice.

Brilliant work through the COVID-19 pandemic had helped Tesco grow their reputation scores 48% relative to the previous year. As lockdown eased though, it became apparent that...

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