Tesco - Green Clubcard: rewarding the green consumer

Guy Culshaw

This 2006 campaign for Tesco aimed to encourage use of the Green Clubcard, and thus lead to a large reduction in the use of plastic carrier bags and boost to Tesco's 'green' reputation.
Agency: EHS BrannAuthor: Guy Culshaw

Tesco – Green Clubcard: rewarding the green consumer

1 CONTEXT

1.1 This Submission

This submission outlines how Tesco behaved in the environmentally responsible way their customers wanted, and then, with a little help from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands