Tesco - Green Clubcard: rewarding the green consumer

This 2006 campaign for Tesco aimed to encourage use of the Green Clubcard, and thus lead to a large reduction in the use of plastic carrier bags and boost to Tesco's 'green' reputation.
Agency: EHS Brann Author: Guy Culshaw

Tesco – Green Clubcard: rewarding the green consumer

1 CONTEXT

1.1 This Submission

This submission outlines how Tesco behaved in the environmentally responsible way their customers wanted, and then, with a little help from marketing, translated this into a 450 million unit reduction in carrier bag consumption since August 2006, whi

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